BJP: Organisational Meet to Further Strengthen Party
Asia News Agency
Even as the outcomes of the three elections in Gujarat, Himachal Pradesh and in Delhi’s civiv body (MCD) were being identified, the BJP remained focused on the future. This is what distinguishes it from other parties.
The BJP organised a two day meeting last week in Delhi for its national office bearers, functionaries in charge of States and various frontal organisations, and presidents and general secretaries in charge of the organisation in States.
Stock-taking exercise beef up organisation
This is being seen as a stock-taking exercise by the party. The Lok Sabha elections are more than a year away but the BJP believes, writes The Hindu “to keep itself busy on the ideological and organisational fronts, and dominating at the macro and micro levels. The meet was to motivate functionaries to stay in tune with the messaging from the top. It resolved to keep the political focus intact on the constituency of welfare recipients, or ‘labharthis’ in the BJP’s parlance, while campaigns around new themes, particularly India’s G20 presidency, will be added.”
There was no ideological track in the deliberations that were sharply focused on organisational capacity. “The BJP may never have felt as secure as it is today about the public acceptance of its Hindutva ideology. The inauguration of the Ram Temple in Ayodhya, now scheduled for December 2023, will be the prelude to the 2024 campaign anyway.”
BJP’s, states the paper “electoral fortunes are primarily driven by Prime Minister Narendra Modi’s personal popularity, but its micro management of voter mobilisation is critical too. The BJP does not let its organisational machine rust or rest, and keeps it in a constant state of mobilisation. This week’s meeting decided to enhance the party’s emotional connect with the voters at the family level. BJP workers are being encouraged to deepen their links with voters. This approach appears to be a finetuning of the party’s storied booth management capacity….. The BJP’s capacity to plan ahead and buttress its ideological agenda with a strong organisational muscle is what sets the party apart from its challengers.”
BJP will be facing some crucial Assembly elections in 2023 — in Karnataka and Madhya Pradesh, where it is in power, and in Rajasthan and Chhattisgarh, which it wants to wrest back.
